Prudential MDRT Campaign ’24/25

Year 2025
Social Media Design

Completed for a private client through my freelance practice. 
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Client [MCI, Prudential]

Prudential is one of the top life insurance companies in Singapore. They provide life and health insurance and asset management in Greater China, ASEAN, India and Africa. Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. 

Under an ad-hoc project with MCI, a creative concept was developed and a full suite of social media templates (MDRT, Court of the Table, Top of the Table) was designed to celebrate 1,300 award candidates, ensuring brand consistency across multiple formats. My task was to oversee the project end-to end, from ideation through to final production, brand alignment, ensuring consistency and delivering cohesive digital and impactful assets for a high-profile recognition campaign.

Prudential requested to create a cheerful and lively visual direction to celebrate Prudential’s 1,300 MDRT qualifiers, reflecting the spirit of achievement and joy. A series of vibrant social media templates were designed that were also adaptable for individual recognition posts while maintaining a cohesive campaign look.

3 EDMs (Electronic Direct Mailers) were designed and executed to complement the campaign, aligning visuals with Prudential’s brand voice while driving engagement for candidates to submit their images for their social media post.