The Joy of Colour
Year 2023
Identity / Art Direction
Completed while with Paradox Media.
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This was for a pitch submission for Sephora.
The overview message of this campaign was to add joy to your everyday rituals with colourful makeup. With the rise of experimental beauty, the concept embraces vibrant hues and fluid creativity with Sephora, creating customers a space for playful exploration and joy. The task was to develop graphic elements that embodies and symbolises each category, and adapting them to marketing collaterals.
Product Key Visuals
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EDMs
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Onsite Visuals
(Desktop)
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Onsite Visuals
(Application)
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(Application)
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