KCA Brand System &
10th Anniversary Identity
Year 2026
Brand System Design
Completed for a private client through my freelance practice.
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Client
[MITP Agency, KCA Site Services]
KCA is an Australia-based engineering and construction company specialising in mining and infrastructure projects.
I developed a structured visual identity system for KCA, translating their existing brand into a cohesive and consistent set of guidelines across digital touch points. Alongside this, a 10th anniversary mark was designed as a milestone identity, extending the brand while remaining aligned with its core visual language.
— 10th Year Anniversary Logo
Logo hierarchy and clearspace rules were established to maintain visual clarity, proper scaling, and consistent application across different formats.
Designed a set of iconography to support a structured visual system across recruitment touchpoints and the website.
The logo’s curved form was translated into a recurring visual element, applied across selected sharp edges to ensure consistency and cohesion throughout the brand system.
Data visualisation layouts were created to communicate key metrics clearly across both internal presentations and public-facing social media.
